Clara Ferrando

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Odeon Cinema

Odeon Cinema

Year

Year

2026

2026

Client

Client

Odeon

Odeon

Role

Role

Creative Director

Creative Director

If it can be written or imagined, it can be brought to the screen.

I leverage the screen as a visual metaphor for cinema's ever-expanding and diverse landscape. Based on this premise, I have developed a versatile visual identity system—one that is both adaptable and compelling, and which integrates seamlessly across a wide range of formats and touchpoints, from printed materials such as posters and brochures to digital platforms and social media. A more comprehensive view of this project is available here.

If it can be written or imagined, it can be brought to the screen.

I leverage the screen as a visual metaphor for cinema's ever-expanding and diverse landscape. Based on this premise, I have developed a versatile visual identity system—one that is both adaptable and compelling, and which integrates seamlessly across a wide range of formats and touchpoints, from printed materials such as posters and brochures to digital platforms and social media. A more comprehensive view of this project is available here.

Person at the top of a stairway

Branding

Branding

Milano stairways
Green subway
Lighted stairs