Clara Ferrando
Menu
La Peseta
La Peseta
Year
Year
2026
2026
Client
Client
Side Project
Side Project
Role
Role
Graphic Designer
Graphic Designer
I aimed to create a brand that evokes the nostalgia of a bygone era through photography, color, and typography. The images become the guiding thread of the menu, leading the diner through the flavors and memories of traditional Spanish cuisine. The color palette draws from two very specific sources: the patterns of a grandmother's tablecloth, with its warm, homely feel, and the intense light and passionate spirit characteristic of Spain. In the design, I upheld simplicity as a fundamental principle, seeking to emulate the functional, unadorned aesthetic of that time. The result is a visual identity that engages in a dialogue with the past from an honest and contemporary perspective.
I aimed to create a brand that evokes the nostalgia of a bygone era through photography, color, and typography. The images become the guiding thread of the menu, leading the diner through the flavors and memories of traditional Spanish cuisine. The color palette draws from two very specific sources: the patterns of a grandmother's tablecloth, with its warm, homely feel, and the intense light and passionate spirit characteristic of Spain. In the design, I upheld simplicity as a fundamental principle, seeking to emulate the functional, unadorned aesthetic of that time. The result is a visual identity that engages in a dialogue with the past from an honest and contemporary perspective.

Branding
Branding




