Clara Ferrando

Menu

La Peseta

La Peseta

Year

Year

2026

2026

Client

Client

Side Project

Side Project

Role

Role

Graphic Designer

Graphic Designer

I aimed to create a brand that evokes the nostalgia of a bygone era through photography, color, and typography. The images become the guiding thread of the menu, leading the diner through the flavors and memories of traditional Spanish cuisine. The color palette draws from two very specific sources: the patterns of a grandmother's tablecloth, with its warm, homely feel, and the intense light and passionate spirit characteristic of Spain. In the design, I upheld simplicity as a fundamental principle, seeking to emulate the functional, unadorned aesthetic of that time. The result is a visual identity that engages in a dialogue with the past from an honest and contemporary perspective.

I aimed to create a brand that evokes the nostalgia of a bygone era through photography, color, and typography. The images become the guiding thread of the menu, leading the diner through the flavors and memories of traditional Spanish cuisine. The color palette draws from two very specific sources: the patterns of a grandmother's tablecloth, with its warm, homely feel, and the intense light and passionate spirit characteristic of Spain. In the design, I upheld simplicity as a fundamental principle, seeking to emulate the functional, unadorned aesthetic of that time. The result is a visual identity that engages in a dialogue with the past from an honest and contemporary perspective.

Branding

Branding